Home
Biz Dev Projects
Strategy Projects
The Right Customers
The Right Product
The Right Process
Clients
Philosophy
About us
Contact

The Right Product

Different customer groups, different problems, and different pains require different product specifications.  The shortest possible sales cycles and the highest revenues are achieved only when the product is built to the optimal specifications.  Too much functionality will slow sales, too little will kill them. As will the wrong platform, the wrong delivery technology, and a multitude of other ‘wrongs’.

Our Product Engagement thoroughly explores where a product will be used, how it will be used, and by who, as well as a host of other factors relevant to exactly what the product needs to look like.  With the technical and product background necessary to understand what can and can’t be done with core technologies, we won’t ask you to build a new product; we’ll help you understand how to make your current product more saleable. 

Higher revenues.  Shorter sales cycles.

We understand customers buy solutions not technologies.  Each FirstRev Product Engagement starts with an exploration of the whole solution required for each customer groups specific problems then works back through the chain to product specifications.  Some of the areas explored include:

Optimal Delivery Method
     Enterprise Software
     SaaS
     Development Tool
Product Specifications
     Platform
     Interface
     Functionality
     Features
Solution components
     Third party products
     Solution partners
Competitive Analysis
     What is the competition
     Competition Pricing
     Competitive Channel Strategies
Differentiation
     Product Roadmap
Protection from competition
     Technology Standardization
     Patents
     Channel
     Solution partners

In addition to weekly updates that help our clients focus their efforts almost immediately, the following formal deliverables are a part of FirstRev Product Engagements:

     Deliverables:
          Executive Presentation
          Product Document
          Specific Customer Input
          Prospect Pipeline  


Top